Cookie Policy
Last updated: 15 October 2026
1. Introduction
At Pure Groove Panties, we believe in transparency, trust and respect for your privacy.
This Cookie Policy explains how Pure Groove Panties OÜ (“Pure Groove Panties”, “we”, “us” or “our”) uses cookies and similar technologies when you visit our website, http://www.puregroovepanties.com.
It explains what cookies are, why we use them and how you can manage your preferences.
This Cookie Policy should be read alongside our Privacy Policy, which explains how we collect, process and protect your personal information.
2. What Are Cookies?
Cookies are small text files placed on your computer, smartphone or other device when you visit a website.
They help websites function correctly, remember your preferences and, where permitted, collect information about how visitors interact with the website.
Some cookies are temporary and are deleted when you close your browser. Others remain on your device for a specified period or until you delete them.
We may also use similar technologies, such as pixels, tags and local storage, which help us operate our website and understand the effectiveness of our services and marketing activities.
3. Types of Cookies We Use
Strictly Necessary Cookies
These cookies are essential for the operation, security and functionality of our website.
They support functions such as:
- Maintaining your shopping basket.
- Enabling secure checkout and payment processing.
- Remembering essential website preferences.
- Protecting against fraud and unauthorised activity.
- Remembering your cookie consent choices.
Strictly necessary cookies do not require your consent where they are essential to providing the website or services you have requested.
Analytics and Performance Cookies
With your consent, analytics cookies help us understand how visitors use our website so that we can improve its performance, content and shopping experience.
These technologies may collect information such as:
- Pages visited and time spent on our website.
- How visitors navigate between pages.
- General information about devices and browsers.
- How visitors arrive at our website.
- Interactions with products and website features.
Our website uses Shopify's analytics functionality. Where enabled, Google Analytics may also be used to analyse website traffic and performance.
Non-essential analytics cookies are subject to your consent.
Functional Cookies
Functional cookies help provide additional website features and remember optional preferences.
These may include remembering selected settings or supporting enhanced website functionality.
Where these cookies are not strictly necessary, they are used only with the required consent.
Marketing and Advertising Cookies
With your consent, marketing cookies and similar technologies may be used to measure the effectiveness of our advertising and provide more relevant marketing experiences.
These technologies may help us:
- Understand how visitors interact with advertising campaigns.
- Measure visits and conversions associated with advertising.
- Improve the relevance of our promotional communications.
- Measure the effectiveness of marketing activities across platforms.
We use Google's services through our Shopify Google & YouTube integration, which supports product listings and conversion measurement.
Marketing and advertising technologies that require consent are activated only where the necessary permission has been obtained.
4. Third-Party Services
Our website is powered by Shopify, and we use selected third-party services to operate our online store and communicate with our customers.
Shopify
Shopify provides our e-commerce platform, including website functionality, shopping basket services, checkout, security and analytics capabilities.
More information is available in the Shopify Privacy Policy.
We use Google's services through Shopify's Google & YouTube integration for product listings and conversion measurement. Additional Google Analytics functionality may be used if enabled.
Google may use cookies or similar technologies in connection with these services, subject to applicable consent requirements.
More information is available in the Google Privacy Policy.
Mailchimp
We use Mailchimp to manage email subscriptions, early-access registrations and marketing communications.
When you subscribe to our mailing list, Mailchimp may process your email address and information relating to your subscription and email interactions.
Mailchimp may use cookies or similar technologies on its own forms or websites. Any such technologies on our website are subject to applicable consent requirements.
More information is available in the Mailchimp Privacy Policy.
5. Cookie Duration
Cookies may remain on your device for different periods depending on their purpose.
Session cookies are generally deleted when you close your browser.
Persistent cookies remain on your device for a defined period or until you delete them.
The duration of individual cookies depends on the technology provider and the settings in use. Details of individual cookies may be available through our cookie preference tool or the relevant provider's documentation.
6. Managing Your Cookie Preferences
We respect your right to decide how non-essential cookies are used.
When you visit our website, you may be presented with a cookie consent banner allowing you to:
- Accept non-essential cookies.
- Reject non-essential cookies.
- Customise your preferences.
You can withdraw or change your consent at any time through our website's Cookie Settings, where available.
You may also manage or delete cookies through your browser settings.
Please note that restricting strictly necessary cookies may affect the functionality of certain parts of our website, including the shopping basket and checkout.
Withdrawing consent does not affect the lawfulness of processing carried out before consent was withdrawn.
7. Personal Data and GDPR
Some cookies and similar technologies may collect information that qualifies as personal data.
Where personal data is collected or processed, we do so in accordance with the EU General Data Protection Regulation (GDPR) and other applicable data protection laws.
Depending on the processing activity, you may have rights to access, correct, erase or restrict the processing of your personal data, as well as to object to certain processing activities.
For further information about your rights and how we handle personal data, please refer to our Privacy Policy.
8. International Data Transfers
Some of our technology providers may process information outside the European Economic Area.
Where personal data is transferred internationally, we rely on applicable legal transfer mechanisms and safeguards where required by data protection law.
Further information about international data transfers is available in our Privacy Policy.
9. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the technologies we use, our business practices or applicable legal requirements.
Any updates will be published on this page, together with the revised date.
Where changes require new consent, we will request it as appropriate.
10. Contact Us
If you have any questions about this Cookie Policy or how we use cookies, please contact us.
Pure Groove Panties OÜ
Kalevi tänav 25-29
30325 Kohtla-Järve
Estonia
Website: http://www.puregroovepanties.com
For further information about how we collect, use and protect your personal information, please see our Privacy Policy.